Free Law Firm SEO Audit for UK Solicitors, Firms and Chambers
A human-led review of your site's technical foundations, local visibility, trust signals and content. Clear findings you can act on, not an automated score.
For UK solicitors' firms, law firms and barristers' chambers only. Free, with no obligation. Delivered in 3 to 5 business days.
Why scores fail
Automated tools can flag basics. They are a weak basis for decisions in a YMYL sector like law, where trust, local intent and practice-area context decide who wins instructions.
Human-led approach
Affirmed's free audit is run by a person who understands legal search. The aim is clarity on what matters for your firm, not a vanity percentage.
- Free and no obligation
- Delivered in 3 to 5 business days
- Written report and recorded video
An Instant SEO Score Is Not a Strategy for a Law Firm
Automated tools can flag basics. They are a weak basis for decisions in a YMYL sector like law, where trust, local intent and practice-area context decide who wins instructions.
Lack of context
They rarely distinguish a general blog post from a high-value practice-area page that should attract enquiries.
Weak on E-E-A-T
They cannot meaningfully assess author expertise, case-study evidence, or the trust signals Google and users expect from legal sites.
Local nuance overlooked
They miss much of what drives local visibility: Google Business Profile setup, citation consistency, and review signals that affect map-pack and "near me" searches.
Generic advice
Boilerplate tips such as "add more keywords" do not give a prioritised roadmap for a UK firm's objectives, practice mix or compliance constraints.
Affirmed's free audit is run by a person who understands legal search. The aim is clarity on what matters for your firm, not a vanity percentage.
What a Human-Led Law Firm SEO Audit Covers
We review the areas that automated scores usually underweight for solicitors, firms and chambers. Findings stay practical and prioritised. This is not a numbered checklist product; deeper paid audits go further when you want implementation support.
Technical foundations
Crawl health, security, mobile experience, Core Web Vitals, and structured data for legal services. Enough to know whether the site can support visibility and trust.
Local visibility
Google Business Profile signals, citation consistency (NAP), and review posture where local search matters for your practice areas.
E-E-A-T and trust signals
People pages, practice-area depth, evidence of expertise, and other trust cues that matter for YMYL content. Manual review, not a plug-in score.
Content versus competitors
How your key practice and location pages answer what prospective clients search for, and where competitors are clearer or more complete.
SRA Details on Your Website
We check that your SRA number is visible on the site and that the SRA digital badge is on your website. We also check that the price and service information required by the SRA Transparency Rules is easy to find. These are checks of visible marketing basics, and compliance sign-off stays with your COLP. Our SRA Advertising Rules guide explains the rules in more detail.
For how this sits inside wider law firm SEO, see our service overview. Paid follow-on audits are covered under SEO audits if you later want implementation work.
Who Runs Your Free Audit
Your free audit is run by a senior team member with experience in UK legal search. It is not an unsupervised tool dump.
Rich Voller
Founder
Affirmed Digital is led by Rich Voller. Search systems architect with 20+ years in search, covering technical SEO, search architecture and AI search. Founder of Affirmed Digital.
Before Affirmed, he led SEO programmes for professional-services and legal clients, including an anonymised regional family law engagement. More on About Affirmed Digital.
Before founding Affirmed Digital, our founder led SEO work for a regional family law firm that had been almost invisible in organic search after two years with its previous agency. Over an 18-month engagement, the work covered a competitive analysis of the local family law market, a full website rebuild with a dedicated page for each practice area, a domain and brand migration with every URL redirected, and a rebuild of the firm's local citations and Google review programme. Alongside a rebuilt paid search programme, tracked leads rose from 533 to 1,465 in that first year.
What You Receive in 3 to 5 Business Days
Recorded video walkthrough
A recorded walkthrough of the main findings, so partners and marketing leads can watch without booking a call first.
Written report
A clear, jargon-light write-up of findings across technical foundations, local visibility, trust signals and content opportunities. Prioritised so your firm knows what to tackle first.
Timing
Both are delivered within 3 to 5 business days of a complete request.
Request Your Free Law Firm SEO Audit
Tell us about your firm below. A senior team member will prepare your written report and recorded video walkthrough. Free, with no obligation. Typical delivery is 3 to 5 business days after we have what we need.
Frequently Asked Questions
Is this really free? What is the catch?
Yes. It is free and there is no obligation to hire us afterwards. We offer it so UK firms can see how we think before any commercial work.
How is this different from free SEO tools?
Tools produce automated scores. This is a human-led service: a senior team member reviews your site in a legal context, then sends a written report and a recorded video walkthrough.
How long does it take?
You receive the written report and recorded video within 3 to 5 business days. The wait is because a person does the work, not a script alone.
Do you need access to analytics or our CMS?
No. We work from publicly available information and our own analysis tools. No credentials or backend access are required for this free audit.
Who is Affirmed Digital?
Affirmed Digital is a UK SEO agency that works only with solicitors, law firms and barristers' chambers. Read more on our About page, or contact us if you have a question before requesting the audit.