About Affirmed Digital: SEO for UK Law Firms
Affirmed Digital is a UK SEO agency that works only with solicitors, law firms and barristers' chambers. We help legal practices get found by the people looking for them, with search work shaped around how the legal market actually operates. If you're weighing up an agency, this page explains who we are, who does the work and how we go about it.
Rich Voller
Search systems architect with 20+ years in search, covering technical SEO, search architecture and AI search. Founder of Affirmed Digital. Rich Voller's profile covers his legal SEO work.
Before Affirmed, he led SEO programmes for professional-services and legal clients, including an anonymised regional family law engagement.
Before founding Affirmed Digital, our founder led SEO work for a regional family law firm that had been almost invisible in organic search after two years with its previous agency. Over an 18-month engagement, the work covered a competitive analysis of the local family law market, a full website rebuild with a dedicated page for each practice area, a domain and brand migration with every URL redirected, and a rebuild of the firm's local citations and Google review programme. Alongside a rebuilt paid search programme, tracked leads rose from 533 to 1,465 in that first year.
How we work
The steps on an engagement are set out in our law firm SEO approach.
Why law firms only
Legal search is competitive, regulated and built on trust. A firm is competing for a small number of high-value searches, its marketing has to sit within professional conduct rules, and a prospective client needs confidence before they make contact. Generalist agencies often miss this and treat a law firm's website like any other business site. Working only with the legal sector means law firm SEO is the whole of what we do, not one vertical among many.
Evidence-led, with firm sign-off
Our work is evidence-led. Recommendations come from what the data and your market show, not from a standard package. We cite the rules on legal marketing where they apply, and your firm signs off the content and changes we propose.
Reporting on enquiry quality
Instead, our reporting looks at the quality of the enquiries your website brings in, not just the volume of traffic, so you can judge whether the work is reaching the right people.
What we do
Technical SEO
making sure search engines can crawl, understand and index your site properly.
Local SEO
improving how your firm appears in local search and map results for the areas you serve.
Content
practice-area and supporting pages written for the questions prospective clients actually ask.
Digital PR
earning coverage and links that build your firm's authority in search.
Audits
a clear review of what's holding your site back and what to fix first.
Migrations
protecting your search visibility through a rebuild, rebrand or domain change. See website migrations.
Where we're based
Gatcombe House, Copnor Road, Portsmouth PO3 5EJ
Affirmed Digital is part of Attaché Digital Group.
Next step
The best place to start is a free law firm SEO audit. We'll look at how your site performs in search today and where the clearest opportunities are. If you'd rather talk first, you can also get in touch.