Notes and articles on SEO for UK solicitors, law firms and chambers. Only pieces that are ready to publish appear here.
Law firm SEO vs PPC in the UK: Google Ads click costs by practice area, how long each channel takes to work, and why most firms run both while organic builds.
A UK guide to AI search for law firms: how AI Overviews and ChatGPT choose sources, what solicitors can do, which crawlers to allow and how to measure results.
A UK guide to Google Business Profile for solicitors: eligibility, setup, verification, categories, reviews, more than one office, suspensions and measurement.
A research-led UK guide to local SEO for law firms, drawing on 60 Hampshire firms: the map pack, Google Business Profile, directories, reviews and enquiries.
A UK guide to SEO for solicitors: how clients search, practice-area pages, local SEO, trust, schema, directories, AI answers and how to measure enquiries.
Guide
A research-led UK guide to local SEO for law firms, drawing on 60 Hampshire firms: the map pack, Google Business Profile, directories, reviews and enquiries.
Guide
A UK guide to Google Business Profile for solicitors: eligibility, setup, verification, categories, reviews, more than one office, suspensions and measurement.
Guide
A UK guide to AI search for law firms: how AI Overviews and ChatGPT choose sources, what solicitors can do, which crawlers to allow and how to measure results.
Guide
Law firm SEO vs PPC in the UK: Google Ads click costs by practice area, how long each channel takes to work, and why most firms run both while organic builds.
Guide
SRA advertising rules for law firms in England and Wales: the SRA Code, Transparency Rules, reviews, lead generators, CAP and PECR. Rules checked October 2026.
Research report
A local pack appeared on 110 of 112 town searches. An AI Overview appeared on 22 of 24 research questions in the first collection and 19 of 23 in the second.
